
Visual reference (static screenshot of the rendered page). See the Visual & Interaction Design section below for a full description, including animated elements a screenshot cannot show.
"I know what it feels like to sit in front of a screen and wonder if anyone on the other side actually understands. I do. I've been the one searching for help, being misunderstood, and starting over more times than I can remember — literally. You don't have to explain yourself here. I already get it." — Ahmad
A short, no-pressure conversation to see if I can help. For survivors and families navigating life after carbon monoxide or other brain injury.
Choose the format that fits your day. Same service. Different delivery.
There's no pressure here. No intake forms, no clinical jargon, no judgment. I've been on the other side of this — confused, frustrated, wondering if anyone would ever speak my language. This is a conversation, not an evaluation. Come as you are.
I know what works and what doesn't — not from textbooks, but from living it every single day for over a decade. The systems I'll share with you are the same ones keeping me functional right now, as you read this.
This section describes how the live website looks and behaves. The real site is a rich, animated single-page React application. Because most automated tools and AI fetchers do not run JavaScript or render pixels, the design — including motion that no static screenshot can capture — is described here in words.
The aesthetic is "Bold Modern Editorial": a calm, refined, magazine-quality look in the spirit of NYT Magazine, Aesop, and Aman. The base is warm cream paper with deep ink typography and a single restrained forest-emerald accent — quiet, confident luxury with generous whitespace rather than loud effects. The design is deliberately calm: it is built for an audience of brain-injury survivors who may have photosensitivity, vestibular sensitivity, or attention difficulties, so heavy motion has been intentionally stripped away and a calm, near-static experience is the default.
Serif display headings (Playfair Display and Source Serif 4) paired with clean sans-serif body text (Inter, Outfit). Systems-themed sections lean on a more technical pairing (Space Grotesk, with JetBrains Mono for monospaced details); coaching-themed sections use softer serif headings. Generous line height and wide editorial margins give a calm, printed-page rhythm.
Centered single-column editorial measure with abundant whitespace. Content sits on quiet "paper" cards with subtly accent-tinted borders and soft, low-contrast shadows. Sections are separated by a single restrained ornamental divider style. A dual visual system runs throughout: systems sections carry the teal-graphite identity, coaching sections carry the burnt-sienna identity, and the hero is its own neutral zone. On mobile, the primary call-to-action ("Start") sits above the fold so the booking path is visible without scrolling.
Motion is intentionally minimal and calm by design. There is no splash screen, no custom cursor, no smooth-scroll hijacking, no parallax, no background canvas effects, and no auto-playing animation. The only motion is a gentle, brief opacity fade-in as sections enter view, plus standard hover and focus states on links, buttons, and cards. Navigation is a simple static top bar with one primary call-to-action; the footer is static.
The Journey page (/the-journey) additionally offers one optional, strictly opt-in "immersive 3D view" called "Threshold", reached only by deliberately clicking an "Enter immersive 3D view" button. It is never shown by default. When entered, it presents the life timeline as a scroll-driven descent through depth — cards rising out of z-space, a luminous through-line, and a dark-to-light pivot at the 2013 carbon-monoxide event. It can be exited at any time back to the calm default, and it fully honors the operating-system "reduce motion" setting by rendering as plain static cards. The underlying content is identical to the calm timeline.
The experience is built calm-first specifically for visitors with photosensitivity, vestibular sensitivity, or attention difficulties. The few remaining fade-ins fully honor the operating-system "reduce motion" setting — when reduced motion is requested they are replaced with instant, static equivalents, and all content is fully present for screen readers.